Prism

This project was a two color poster for the 15th City College of San Francisco fashion show. This event is the biggest event organized by the university. Sponsored by several companies, it showcases the works of fashion students to professionals, providing them with an opportunity to earn scholarships. The theme for this year was Prism and the client insisted on showing the diversity and class of the world of fashion.

Role

Designer

Visual Strategy

For this poster I used kaleidoscope imagery to relate to the theme and show the wide spectrum of fashion. I traced different images of model in different poses to create a symmetrical pattern. I used the typeface "Avant Garde", widely used in the fashion world, to add a touch of modernity and elegance. I choose a warm grey and a blue to push this idea of elegance even further.

Client

City College Fashion Department (2016)

Challenges

The biggest challenge was working with the different silhouettes to give them a unified feel.

Tools

Illustrator, InDesign