Cattire

The project required the development of a logo and visual identity for Cattire, a fictional grooming and clothing business for cats. The goal was to try to brand a business with a very specific niche of customers.

Role

Designer

Visual Strategy

Using a playful but classy feel to attract the hipster demographic. For this I played on symbols of Victorian fashion that are popular with the targeted demographic, and employed a pastel color palette to give a soft and inviting feel to the piece.

Client

Student Project (2016)

Challenges

For this project it took me some time to figure out how to simplify the cat’s shape for the logo. Additionally, my target audience was very small so I had to design a logo that attracts the attention of an extremely specific demographic.

Tools

Illustrator, InDesign