All The way

The project was a full color poster for Robert Schenkkan's play All The Way. The play is about the political changes made by LBJ after president Kennedy’s assassination. It focuses heavily on depicting President Lyndon B. Johnson's efforts to maneuver members of the 88th United States Congress to enact, and civil rights leaders including Martin Luther King, Jr. to support, the Civil Rights Act of 1964. The play takes its name from Johnson's 1964 campaign slogan, "All the Way with LBJ."

Role

Designer

Visual Strategy

For this poster, I decided to draw inspiration from the propaganda and political posters of the 60's. I also wanted to generate a patriotic feeling to convey how people fought together for the Civil Rights Act.

Client

City College of San Francisco Theatre Arts Department (2016)

Challenges

The hardest part was the position of the end. It was challenging to find a pose that will show empowerement, and unity between people.

Tools

Illustrator, InDesign