Alice in Bookland

The project was a full color poster for a fine print exhibition of "Alice in Wonderland" organized by The Book Club of California. For this project, I used a real event to do a version of the poster as a student project.

Role

Designer

Visual Strategy

I wanted to preserve the imagery of Alice in Wonderland, because I think it is highly recognizable, but also have elements that tied into books in general. For this reason I chose the blue used in the Disney version of the story, and also a recognizable silhouette of Alice with the dress and the long hair. I made the silhouette mid-fall because Alice falling down the rabbit hole is a very strong image for people who are familiar with Alice universe. I added books to convey the idea that the exhibition was not entirely about Alice in Wonderland but also about fine print.

Client

Student Project (2016)

Challenges

Alice in Wonderland is very well known, but the event is not only about the story but about related art. The poster had to show this distinction. Alice in Wonderland is very well known, but the event is not only about the story but about related art. The poster had to communicate this distinction.

Tools

Illustrator, InDesign